HCLTech to boost equal opportunities through sponsorship of Dutch women’s cricket team
Published at 09 March, 2023The Royal Netherlands Cricket Association (KNCB) and HCLTech, a leading global technology company, have signed a sponsorship agreement to provide substantial support for the Dutch women’s cricket team.
Amstelveen, The Netherlands, March 8, 2023
As a sponsor of the Dutch women’s cricket team, HCLTech will support its efforts to compete in the 2026 International Cricket World Cup and climb up the global rankings. HCLTech will also benefit from the opportunity to increase brand visibility through brand driven marketing campaigns. Through this new partnership, HCLTech aims to champion women in sports and continue to foster an inclusive work culture.
Sudip Lahiri, Executive Vice President & Head – Europe, Financial Services, HCLTech, commented: “We’re excited to be supporting the Dutch women’s cricket team; our agreement strengthens our commitment to gender diversity and promoting equality at work to a global sporting audience.”
“Cricket is a widely loved sport that is becoming more sophisticated and technology-driven than ever before and has the potential to capture increasing interest across the globe. We intend to level the playing field for aspiring women in the world of cricket.”
KNCB CEO, Monica Visser, added: "It is great to see that HCLTech appreciates the development of our women’s team in recent years, culminating in the team reclaiming its ODI status in 2022. HCLTech’s sponsorship will enable our female players to grow and help reduce the gap with the world's top teams."
About HCLTech
HCLTech is a global technology company, home to 222,000+ people across 60 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG and Public Services. Consolidated revenues as of 12 months ending December 2022 totaled $12.3 billion. To learn how we can supercharge progress for you, visit hcltech.com
About the KNCB
The KNCB, founded in 1883, has been organising cricket leagues in the Netherlands for men, women and youth for more than 135 years. The national men's and women's teams compete in the global sub-top. In recent decades, the Dutch cricket community has offered thousands of expats and other people with foreign roots the opportunity to play cricket in the Netherlands. Please visit www.kncb.nl for more information.
